The ‘Roc-A-Fella Records’ Mercedes-Benz E-class 320.
In the beginning of Roc-A-Fella Records Dame Dash knew that they needed to enforce some serious promotion to create a Jay-Z juggernaut around New York City, therefore creating a steady income stream for the Roc team. So Dame had Lenny “KodakLens” Santiago drive around the city in the Benz with the Roc-A-Fella logo plastered on the hood. As always with his business models, Dame’s theory was “look large to be large”. Santiago would hand out CDs, stickers, posters, and other promotional material to the eager pedestrians. Guerrilla distribution!